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ABOUT US

El & Jo Goods was founded with a vision to create meaningful, handcrafted pieces that celebrate culture, identity, and individuality. I’m proud to say I’ve been running this small business for almost five years now. At just 18 years old, I decided to take a leap of faith and become an entrepreneur—because I knew a “normal” job wasn’t the path for me.

What started as a solo journey before I was married has since grown into something even more special. Today, my husband John and I run El & Jo Goods together, sharing the same passion for creating and connecting through our work.
Our mission remains the same—to provide meaningful Hmong-inspired pieces that allow individuals of all ages to embrace their culture with pride, confidence, and joy. Our collection includes 14k–24k gold and silver-plated jewelry that’s gentle on sensitive skin, along with custom engraved jewelry and custom photo magnets, perfect for adding a personal touch or gifting something truly special.
As a young entrepreneur, I hope my journey inspires others to pursue their passions and create something that represents who they are. El & Jo Goods isn’t just about jewelry—it’s about connection, culture, and creativity coming together in every piece.

FEATURED COLLECTION

Magnet Bulk Orders

CUSTOMER FEEDBACK

  • Houa VangThao

    "Beautiful, dainty, unique and good quality pieces. You won't be disappointed. I can't forget she ships really fast. I order one time when she wasn't on live, I placed an order and she ship it within the the next day."

  • Houa E Vaj

    "I discovered El & Jo Goods and I never been so loyal. My skin in general is very sensitive to jewelry. My mom calls me "picky princess skin!" However, I have no issues with any of El & Jo Goods jewelry. Each design is handmade and I absolutely love that the combinations are one of a kind. Makes me feel like it's exclusive. This year I gifted all my sisters & sister-in-laws matching earrings and bracelets. They absolutely are in love. Thank you. thank you! my comment is not sponsored or influenced. This is my honest review. Definitely recommending but lowkey gatekeeping. lol"

  • Yuj Yeeb

    "Love their jewelry! Definitely unique and beautiful. I love that she was very responsive when I sent messages to her. My first order had a mistake and she was super sweet and kind. She went ahead and sent me the correct pair of earrings I originally ordered and let me keep the one that was mistakenly sent with my order. Love that she was willing to work with me and make her customer happy."

  • Sarah Voung

    "El and Jo Goods is one of the sweetest small businesses here in Appleton. I’ve purchased from El and Jo since she’s made polymer clay earrings until now and have not been disappointed. Very accommodating when it comes to pick up and always responsive when I reach out to the business."

  • Caroline Vue

    "I love her jewelry. They are cute and modern. I once ordered a ring that had been broken as soon as I put it on. I messaged her and told her what happened. She right away gave me options to choose from whether a new ring or a full refund. I love her customer service. If you have any questions about her jewelry about size, amount, shipping cost…etc she is happily willing to answer any of them. Especially on her live videos."

  • Amily Yang

    "I have been eyeing El & Jo Goods for the longest time now. I finally made my first purchase a few weeks ago and let me just say, no regrets!!! If you're thinking about it, do it. I absolutely love all of the earrings that I purchased. They are all STUNNING!!! Shipping was very quick and informative. Packaging is very well thought out with love and care. I will be ordering more in the future!"
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